Gainlyne Performance — Mental Performance Coaching

PRESSURE IS THE JOB.
PERFORMANCE IS THE CHOICE.

Mental performance coaching for managers and executives who are done running on empty. Built on the same frameworks that carried a 17-year professional rugby career through pressure, setbacks and comebacks — elite sport methods, applied to high-pressure work.

17
Years Elite Sport
3
Continents
10+
National Athletes Coached
1:1
Coaching Model

RUN YOUR MIND
LIKE AN ATHLETE.

Same mental performance methods used to prepare professional athletes for the highest-pressure moments of their careers. Applied to your boardroom instead of a stadium.

🧠
Performance Under Pressure
The E+R=O framework. How you respond — not what happens to you — decides the outcome. Built for the meeting that goes sideways, not just gameday.
🔋
Recovery As A Skill
Recovery isn't a reward, it's part of the training. Learn to recharge like an athlete instead of just surviving until the weekend.
🎯
Focus & Decision Fatigue
Cut the noise. Protect your best hours. Make fewer, better decisions instead of a hundred small ones that drain you by 3pm.
🏠
Presence With Your Family
Show up at home the way you show up at work. Stop being physically there and mentally somewhere else.
💬
Straight-Talk Coaching
No fluff, no corporate coaching-speak. Direct, honest conversations about what's actually driving the burnout.
🏉
Elite Sport Methods
Everything here comes from methods built to prepare professional athletes — now applied to high-pressure work instead of high-pressure sport.

START WITH
A CONVERSATION.

No funnel, no pitch deck. Two steps: a real conversation, then real coaching.

Step 2
1:1 Executive Coaching
$300–500/mo
Weekly coaching built around your role, your team, and your life outside work — not a generic framework.
  • Weekly 1:1 video coaching calls
  • Direct messaging access between sessions
  • Personalized mental performance plan
  • Pressure, focus & recovery protocols
  • Built on 17 years of elite sport experience
Apply for Coaching →

RUDI
BRITS.

Rudi Brits played professional rugby for 17 years across South Africa, England and Europe — through injury, pressure, and the year the floor disappeared. He knows what it takes to perform when everything is on the line, over and over, for two decades.

Now he coaches managers and executives using the same mental performance frameworks — pressure management, recovery, focus — that kept him performing at the highest level of sport. Not theory. Not a framework he read about. A framework he lived, every week, for 17 years.

He's also the coach behind Gainlyne's rugby athletes, who've gone on to represent BC Bears, Canada U20 Men and Women, Canada Women's Rugby, the MLR professional league and universities across North America.

"You don't need more hours in the day. You need a mind that can handle the ones you've already got. That's the whole job."

— Rudi Brits
17
Years Professional
3
Continents
2
Books Published
10+
National Athletes
One Conversation. Start Now.

YOUR PERFORMANCE
STARTS IN THE MIND.

Book a free discovery call. No pitch. No pressure. Just an honest conversation.

Book a Discovery Call →